The shoe dog book by Phil knight (also popularly searched as dog shoes)
is rated one of the most popular reads this year. In 1962, fresh out of
business school, Phil Knight borrowed $50 from his father and created a
company with a simple mission: import high-quality, low-cost athletic shoes
from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed
$8000 in his first year.
Today, Nike's annual sales top $30 billion. In an
age of start-ups, Nike is the ne plus ultra of all start-ups and the swoosh
has become a revolutionary, globe spanning icon, one of the most ubiquitous
and recognisable symbols in the world today.